Over 45% of of the web traffic to franchise dealership websites in the United States originates from mobile devices; tablets and smartphones. This should not come as a surprise, as mobile traffic has been increasing each year for most eCommerce websites in the US. Despite this trend, companies selling website platforms to automotive retailers have been slow to respond with technologies that provide a “wow” experience for mobile shoppers.

2014 was the year of the “responsive” website; a term that implies that a dealer’s website content will display properly on all Internet enabled devices. In this report we will address the current shortcomings of the website technology offered to dealers, which may come as a surprise to some readers.

It is critical that automotive dealers understand how to effectively evaluate their website platform choices, and as the automotive industry moves closer to a full eCommerce experience, this research report will be invaluable for setting requirements for dealer website management tools and standards for improving the consumer shopping experience.

We encourage you to learn more about the next generation of automotive websites. Request our 30-page research report and we will email a full color PDF to you immediately.