Over the past five years, the quality of franchise dealer websites in the United States has dramatically improved. Today, many dealers in the United States are using a responsive website platform that displays their inventory, service offerings, and promotions properly across desktop, tablet, and smartphone devices.
Consumers during this same period of time have become more comfortable with shopping online for their next vehicle. Not surprisingly, the majority of consumers are conducting online research before ever visiting a local dealership. During their research, consumers are including and excluding dealers from their shopping list based on what they find online.
As dealers come to the realization that they are in the eCommerce business, an increasing focus will be placed on merchandising, consumer reviews, and social media to drive engagement with in-market shoppers. Prime Response has developed a unified software platform to empower dealer improvements in all three areas.
Without the proper marketing technology and strategy, dealers will waste both time and money on ineffective online campaigns. Prime Response is a unique solution to automate social media advertising, merchandising, and online reputation management.